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Levis New Rinse Mens 1954 501® Jeans J9PLJDyCJK

00002946

  • £220.54

     £106.04
    Save: 52% off


The Levi’s® Vintage Clothing 1954 501® Jeans were originally released as the “501® Z” and represent Levi’s® expansion into new territory. In the mid 1950s Levi’s® started selling its trademark 501® Jeans on the East Coast. Up to this point Western states had been the primary sales region since the jeans first came about in 1873 and there the garment had grown a loyal following. East Coasters however were largely unfamiliar with these button fly work trousers. To make them more approachable for new wearers Levi’s® introduced a new version. They took the original 501® Shrink to Fit Jeans replaced the classic button fly with a zip and named them the “501® Z”. They retained all the other details loved by longtime wearers: the famed fit rivets and tough but flexible denim. Retailers began providing customers with both options – the 501® Jeans and their brother with the zip the 501® Z. Today we have recreated the latter to help tell our story of the 501s® and their evolution through the decades. These jeans are made with selvedge denim from Cone Mills of North Carolina – a Levi’s® brand partner for over 100 years.

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