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Levis Rigid Mens 1890 XX501® Jeans HyXkGuc6C1


  • £246.17

    Save: 52% off

In 1873 Levi Strauss and Jacob Davis first introduced their classic blue jeans. However by 1890 their exclusive patent for riveted clothing had expired meaning that other companies could use the same construction. In response to this impending competition Levi Strauss & Co.® printed the inside pocket with information about the garment’s originality and extra strong denim – referred to as “XX”. More significantly they assigned it an identifying number – 501 – which would evolve into a signature brand. With the 501® name the jeans were distinguished not only within the Levi’s® clothing line – which had grown to a considerable size – but also from other apparel on the market. This enabled retailers to easily order the product by number rather than by a simple description which they had done in the past. Going forward any product made with the same high quality material was assigned a lot number beginning with 5 – for instance 506® for the iconic trucker jacket – and we continue using these numbers today. Made with XX denim from the Amoskeag Manufacturing Company the 501® Jeans remained at the head of the class and set a new standard for American workwear. Levi’s® Vintage Clothing has honoured the original and recreated its characteristic details – from the riveted construction and button fly to the original Two Horse leather patch.

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